Guest Writer: Ruth Ware

Writers these days have to promote themselves, but it can seem incredibly daunting especially if, like most writers, you're naturally introverted. Ruth Ware is both a NY Times Bestselling novelist, and a former senior publicist with major publishers. As well as surviving publicity for her own books, she's worked with every kind of author from the world-famous to the unknown and terrified.

By the end of this evening, you should take away a clearer understanding of what's essential, what's a good idea, what's pointless, how to work with a publicist, and how nonetheless to protect your private, writerly core.